Professional Summary
Strategic Senior Brand Identity Designer with over 15 years of experience creating clear, impactful visual systems for earth and environmental science, geothermal energy, and engineering organisations. Expert in Adobe Creative Suite (InDesign, Photoshop, Illustrator) with strong capability in print and digital design, brand development, data visualisation, and end‑to‑end production workflows. Proven ability to follow creative direction across complex scientific and technical content and translate strategic objectives into accessible, audience-focused communication tools that support organisational goals and brand integrity.
Experienced mentor and leader, with a background in software training, 3D animation instruction, and martial arts coaching, fostering collaboration, talent development, and positive team culture. Committed to culturally informed design, with respect for Te Ao Maori and Tikanga Maori principles, and passionate about delivering creative solutions that support science communication, organisational credibility, and resilience-focused storytelling in fast-paced, multidisciplinary environments.
Professional Resume
Brand Designer & Creative Director
Company
The Why Republic
Year
Dec. 2020 — Present
Lead Brand Designer and Creative Director partnering with startups, small businesses, and organisations undergoing rebrand to develop cohesive visual identities and communication systems. Provide strategic business and brand consultation, facilitate brand strategy and design briefing sessions, and oversee concept development, design refinement, and end‑to‑end delivery of print and digital brand collateral.
Consultant Creative Director
Company
The Print Factory
Year
Jun. 2020 — May 2024
Provide conceptual design leadership and art direction to a Melbourne-based creative production studio specialising in design, print, and display solutions for businesses of all sizes. Shape visual campaigns and brand experiences that help clients’ brands be seen, experienced, and remembered across physical and digital touchpoints.
Keynote Designer
Company
M&C Saatchi, Sydney
Year
May 2023 (Contract)
Contracted to provide Keynote expertise in the production of a presentation demonstrating the new features of a mobile app for one of M&C Saatchi’s corporate banking clients.
Senior Graphic Designer
Company
Trimble Inc.
Year
Mar. 2022 — Jul. 2022 (Contract)
Supported the Christchurch Marketing Communications team with the rollout and application of Trimble Inc.’s global rebrand, ensuring consistent implementation across regional touchpoints. Developed trade show graphics for international conferences and conceptualised large‑scale wall visuals for newly completed office interiors, aligning environmental graphics with the refreshed brand identity.
Brand Identity Designer
Company
Doggo Design
Year
May 2018 — Dec. 2020
Specialised in creating compelling visual identities for small businesses embarking on their entrepreneurial journeys. My approach combined strategic thinking, conceptual development, design rationale and a deep understanding of brand storytelling to help startups establish a strong and memorable presence in their respective markets.
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Brand Designer & Ambassador
Company
Women In Geothermal (WING)
Year
Oct. 2013 — Present
Founded at the Geothermal Resources Council (GRC) Annual Meeting in Las Vegas, Nevada, WING is now represented in over 89 countries world wide, with 34 dedicated Country Teams. WING members represent a wide group of professional disciplines and come from science, engineering, legal, regulatory, business, financial and government roles.
As the brand designer and first WINGman, I have been responsible for maintaining WINGs visual presence in trade show events, social media campaigns and marketing collateral.
Senior Graphic Designer
Led end‑to‑end design, production, and delivery of visual communications that positioned GNS Science as a leader in earth, geoscience, and isotope research and consultancy services. Partnered with Business Development Managers, project leaders, external organisations, and key stakeholders to translate complex scientific content into accessible, brand‑aligned visual communication solutions and marketing collateral across print and digital platforms, ensuring consistency, quality, and timely delivery.
Company
GNS Science
Year
Nov. 2007 — Jan. 2019
Adobe & Microsoft Applications Trainer
Company
ACE Training & Development
Year
Jul. 2002 — Nov. 2007
Trained professionals in the use of a wide variety of software applications from the Adobe and Microsoft Office product range. I specialised in the instruction of applications contained with the Adobe Creative Suite. These included the design industry standard graphic applications Illustrator, Photoshop, InDesign and Acrobat.
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Areas of Expertise