Professional Summary
Strategic brand identity designer with extensive experience in translating complex concepts into clear, impactful visual systems for corporate clients, business leaders, and project teams. Specializing in clean, minimalist design solutions for industries shaping the future—including geothermal energy, science research, engineering, and innovation-driven startups.
I collaborate with businesses to craft visual identities and communication tools that drive growth, from keynote presentations and pitch documents to corporate manifestos and data visualizations. Passionate about building brands that balance timeless simplicity with bold strategic intent, whether launching new ventures or revitalizing established organizations.
Trusted by executives and entrepreneurs to transform intricate ideas into professional, audience-centric assets that inspire confidence and clarity in competitive markets.
Professional Resume
Brand Designer & Creative Director
Company
The Why Republic
Year
Dec. 2020 — Present
Assisting new start-ups, small and re-branding businesses in the full process of developing their brand identity. This included business consultation, brand strategy sessions, design briefing, concept generation, design refinement and delivery of all required brand collateral.
Consultant Creative Director
Company
The Print Factory
Year
Jun. 2020 — May 2024
Providing conceptual design & art direction to a creative production house based in Melbourne that specialises in design, print and display solutions for any size business. My creative mission for the The Print Factory is to help brands be seen, experienced and remembered.
Keynote Designer
Company
M&C Saatchi, Sydney
Year
May 2023 (Contract)
Contracted to provide Keynote expertise in the production of a presentation demonstrating the new features of a mobile app for one of M&C Saatchi’s corporate banking clients.
Senior Graphic Designer
Company
Trimble Inc.
Year
Mar. 2022 — Jul. 2022 (Contract)
Assisted the Marketing Communications Team in the Christchurch office with the rollout and application of the recently developed re-brand of Trimble Inc. Developed trade show graphics for international conference representation, conceptualised and delivered wall visuals for interiors of new office buildings that had recently been completed.
Brand Identity Designer
Company
Doggo Design
Year
May 2018 — Dec. 2020
Specialised in creating compelling visual identities for small businesses embarking on their entrepreneurial journeys. My approach combined strategic thinking, conceptual development, design rationale and a deep understanding of brand storytelling to help startups establish a strong and memorable presence in their respective markets.
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Brand Designer & Ambassador
Company
Women In Geothermal (WING)
Year
Oct. 2013 — Present
Founded at the Geothermal Resources Council (GRC) Annual Meeting in Las Vegas, Nevada, WING is now represented in over 89 countries world wide, with 34 dedicated Country Teams. WING members represent a wide group of professional disciplines and come from science, engineering, legal, regulatory, business, financial and government roles.
As the brand designer and first WINGman, I have been responsible for maintaining WINGs visual presence in trade show events, social media campaigns and marketing collateral.
Senior Graphic Designer
Creatively designing, producing and delivering all visual material required for the marketing and promotion of GNS Science as a leader in earth, geoscience and isotope research and consultancy services. Consulted directly with Business Development Managers, Project Leaders, External Organisations and Key Stakeholders to discover, design and deliver their visual communication solutions and marketing collateral.
Company
GNS Science
Year
Nov. 2007 — Jan. 2019
Adobe & Microsoft Applications Trainer
Company
ACE Training & Development
Year
Jul. 2002 — Nov. 2007
Trained professionals in the use of a wide variety of software applications from the Adobe and Microsoft Office product range. I specialised in the instruction of applications contained with the Adobe Creative Suite. These included the design industry standard graphic applications Illustrator, Photoshop, InDesign and Acrobat.
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Areas of Expertise